Building the next generation of business financing

We seek to break barriers in a complex industry through technological innovation. Explore Credibly's untold stories of how we use technology and data to empower our team members, and to make financing faster, easier and more accessible for small businesses.
FEATURED BY:
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Innovation makes Credibly stand out. We use the latest technology to give our customers, partners and employees the best experiences. I'm super excited about the change we can bring to this industry.”
Ryan Rosett - Credibly Founder
Ryan Rosett
Founder & co-CEO
85%
Decrease in costs through automation
4x
Submissions processed without increased review time
50,000+
Small businesses financed

We embrace complex problems and create simpler solutions

Financing is complicated, but that shouldn’t stand in the way of business owners obtaining financing quickly. 

At Credibly, we’re constantly reimagining how we can use modern technology and data science to enable our team members to deliver the best products, and experiences for our customers and partners. 

Tech Workers - Credibly.ai
Small Business Owner - Credibly.ai

Our boundaries are not defined by the status quo.

Our commitment to innovation is a commitment to the small business owners we serve. We're not just keeping up with the industry—we're leading it, setting new standards for it, and building the future of small business financing.

Credibly Milestones

2010

RetailCapital founded

Credibly was originally founded as RetailCapital LLC. Back then, every file was worked on with pen and paper, which meant files could be inches thick, depending on complexity of the merchant. These manila folders were passed from person to person through underwriting.
2012

Credibly’s proprietary origination system, Recap 1.0, was launched

After finding limitations in a 3rd party system, Credibly developed its own proprietary origination system.
2012

Launched the industry’s first online offer calculator

Credibly was first in the market to have an online offer calculator. Prior to an offer calculator, there was only one funding package for merchants to take—contracts, not offers, were sent to merchants.
2014

Received investment from Flexpoint Ford, a $7B private equity firm

2014

Released the first generation of Credibly’s proprietary scoring model

2017

Won the right to service, renew, and collect Bizfi's $250M portfolio

Bizfi's bankers ran a process to find a company with the best portfolio management practices and chose Credibly.
2020

Reimagined core underwriting processes

COVID became the catalyst to reimagining Credibly’s underwriting teams and processes for efficiency. This project included the implementation of automation and breaking down the underwriting processes to enable future technological and operational advancements.

Credibly has also continued to update their proprietary scoring model to include the latest data sets and improve the accuracy of risk assessment.
2022

Automated parts of underwriting

Credibly used machine learning to automate processes such as bank statement review.
2023-2024

Expansion of use of automation and incorporation of GenAI in core technologies

Credibly continued to incorporate cutting edge technology to improve the customer, partner and employee experience. Read more about these innovations here.
2024

Filed patent for proprietary search engine using GenAI

Learn more about the patent in this article.
2025

Continued research and development on new technologies